We’re a “Mom Soap” Now… and Honestly, We Love That for Us

We’re a “Mom Soap” Now… and Honestly, We Love That for Us
— Featured in NYT Magazine for Mother’s Day (Again!)

There’s something funny that always makes us chuckle—whenever someone tells us, “This would be perfect for my mom,” or “My mom would love this soap.”

We used to kind of cringe at that. Like, wait… what about you? Especially when it was millennials saying it! You’d think we were handing them a bar of oatmeal soap wrapped in lace and nostalgia. HA!

But here’s the plot twist: as the years have passed, and we’ve had the gift of speaking with hundreds of beautiful people—our customers, our community—we realized something important…

Moms have exquisite taste.

And honestly, they get it. They get the quality. They get the intention. They get the ritual. They see the ingredients and nod like, “Mmhmm, yes—avocado oil, rice bran, hemp seed, patchouli. Say less.”

It’s also kind of hilarious because 70% of our customers don’t even have children. And yet—here we are, celebrated again for being a “mom soap.” (Shoutout to the incredible folks at The New York Times Magazine for including us in this year’s Mother’s Day gift guide—our second year in a row!)

So this time, no cringing. Just love. Because honestly, if this soap feels like something you’d give to someone who nurtures, protects, creates, sacrifices, heals, and holds it all together…

…then yeah, maybe we are a mom soap. And proudly so.

With love and gratitude,
—The TERRA-TORY Team

P.S. To the writers at T Mag—thank you, truly. Shoot us an email; we’d love to send you some goodies wink wink ;)

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